Support ATP




The economic downturn has threatened to ground ATP’s work exploring daring new frontiers in contemporary theatre.

Please help.


Text ‘FORWARD’ to 45678 to donate $20 to ATP*

Or make a larger donation that will be matched by up to 50% though Birdies for Kids presented by AltaLink by clicking here:


Encourage others to support us by sharing the images below using the hashtag #ATPforward


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*Mobile Giving will add a $20 charge to your next cell phone bill and issue a tax receipt.


Mobile Giving FAQ

Q: Does it cost me anything to donate by text?

A: No standard text messaging fees are incurred by mobile users to initiate and complete a text message donation.


Q: Does my cell phone provider take a service fee for my donation?

A: No portion of any amount donated is held by participating wireless providers. Donations are passed through at 100% back to the charity you’re supporting.


Q: Will I get a tax receipt?

A: Anyone making a donation by text can receive a tax receipt by visiting: 


Q: How much can I donate by text?

A: You can donate up to $30 per 30 consecutive days.

Why Donate?

Theatre is a mirror to our lives. Theatre is where we poke fun at ourselves and laugh at our shortcomings; it is where we marvel at the human spirit and start to see things from different perspectives. It is where we forget where we are for a couple of hours and get transported into stories that touch us, move us or simply delight us.

At ATP our work is about telling stories that break down the barriers of time, backgrounds and opinions, and help us make sense of what it means to be alive right now. The stories are sometimes funny, sometimes sad; sometimes both – but all these plays are about us; about our greater community.

They help us make sense of what it means to be alive right now. These stories help us find some peace and beauty amongst the noise and confusion. Hopefully they’ll help us find ourselves and each other.


Audience in the Martha Cohen Theatre


Who Donates to the Arts?

You do!

Because of you, ATP has been at the forefront of engaging, relevant, critically acclaimed theatre for over 4 decades. We have been able to produce such powerful work as Playing With Fire; The Theo Fleury Story, Legend Has It, The Syringa Tree, The Penelopiad, and Butcher.


Cast and Crew of Waiting for the Parade


Why is your donation so important?

Without government and corporate sponsors and YOU, the cost of a theatre ticket would triple, thus limiting access to many whose lives are positively affected by what they see at ATP.

There are so many great causes out there. Choosing to support ATP allows you to see your impact on stage.

Join us at the theatre, and see your donation in action!


Where does your donation go?

  • $50 – a prop
  • $100 – a costume
  • $500 – a set piece
  • $1000 – supports an actor for a week
  • $2500 – a week of rehearsal
  • $5000 – one week workshop for a new play
  • $200,000 – a full production on our stage

    Kerem Çetinel’s set design for Fortune Falls

    Cast of Fortune Falls on the set under construction in our scene shop

    Jenifer Darbellay’s Costume Designs for Slipper: A Distinctly Calgarian Cinderella Story

Your gift can also make a huge impact on the programs that support the artistic vision of ATP:

  • The Exchange
  • Enbridge New Canadian Plays
  • Youth Engagement

    The Exchange – Post Show Talk Back for Cockroach

    Youth Engagement Event – With the Cast of the Circle